Marketing Automation Leader Delivers Analytics

Challenge

Find a Cost-Effective Solution With Embedded Business Analytics

Marketo is a leader in SaaS marketing automation solutions focused on account-based marketing.

As a leader in marketing automation, Marketo needed an embedded business analytics suite that could deliver dashboards and reports. In addition, the company wanted a solution that could be implemented both at a lower cost and with less latency than architecting an in-house analytics solution.

Solution

Pentaho Data Integration and Pentaho Business Analytics

To meet the need for a cost-effective solution with embedded business analytics, Marketo chose Pentaho Data Integration and Pentaho Business Analytics, including Pentaho reporting, analysis and dashboards. Pentaho offered flexible and extendable architecture, product roadmap transparency, easy and straightforward security and user-authentication integration, and a positive user experience.

The company also participated in Pentaho’s OEM program and engaged Pentaho professional services, including support, on-site training and consulting.

Outcome

Increased Analytics Capabilities for Marketo Customers

After embedding Pentaho Data Integration and Pentaho Business Analytics into its new solution, Marketo gave customers the ability to create ad hoc reports, dashboards and slice-and-dice data. The embedded solution was delivered in just eight weeks, saving time and money compared to internal development, which would have taken four full-time engineers more than three months to complete. The new product also helps to extend the breadth of the Marketo’s product suite.